When the job market shut down during COVID, Sibusiso Radebe refused to give up. Fresh from an IT qualification, he volunteered at Duduza Primary School, helping with COVID Standard Operating Procedures, basic administration, and integrating technology into classrooms. It was not the career he had pictured, but Radebe was grateful for the opportunity to learn and serve his community.
He unlocked opportunity through the YES programme, funded by Nedbank and hosted by Duduza Primary School as an IT administrator and a PYEI supervisor. Through the school, he completed work-readiness and business modules, along with certifications from organisations such as the NYDA, Black Umbrellas, and Excel Grow. This structured learning and mentorship gave him the financial stability and confidence to turn his ideas into action. He currently works at MNS Attorneys as a data analyst, specialising in data-driven solutions. .
Radebe is also a natural leader. In 2014, he founded and continues to chair Ikusasa Lethu Youth Development. This initiative raises funds for school uniforms, runs clean-up projects, and provides skills development opportunities for young people in Duduza. He later launched a small digital marketing side business, offering logo design, branding, and promotional materials to local traders.
That venture evolved into PresiDA. This is a full-service branding and digital marketing company helping township-based businesses compete through signage, branded clothing, corporate gifting, and campaign design. “Every business deserves a chance to be seen,” he says. .
Since completing his YES programme, Radebe has served as a deputy presiding officer for the IEC during the 2024 national elections in Gauteng and worked on a data-analysis project at MNS Attorneys. These experiences have sharpened his professionalism and analytical skills. .
At 27, he is creating jobs through PresiDA, mentoring peers, and proving that local entrepreneurship can drive national growth. “YES taught me resilience. It showed me that with persistence, small beginnings can grow into something transformative.” .

























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